Moroccan Soul, Canadian Spirit
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Our mission
Get in touchRooted in family and tradition, Souk & Snow brings the timeless beauty of handcrafted Moroccan rugs to Canadian homes. Each piece in our curated collection is knotted or woven by skilled artisans using generations-old techniques—celebrating the rich textures, stories, and spirit of Morocco. With a blend of heritage and modern comfort, our rugs are more than décor—they’re a connection between cultures, crafted with heart and proudly shared from our family to yours.
We’re a small, family-run business built on love, heritage, and craftsmanship.
I’m Moroccan. My wife is Canadian. Together, we’re raising two beautiful children — and building a business that reflects both of our cultures and values. Souk & Snow is the heart of our family’s blended story.
What started as a dream to bring a piece of Morocco into our Canadian home has grown into something much more — a way to connect cultures, support artisans, and share something meaningful with others.
Our rugs are more than decor — they’re stories woven by hand. I travelled to Morocco to meet with local cooperatives and artisans. I sat down with the weavers, learned their traditions, and made sure our rugs are ethically sourced, fairly traded, and truly handcrafted.
This isn’t just a business for us — it’s personal. It’s built on trust, family, and pride. We’re honoured to bring you authentic, high-quality Moroccan wool rugs, made with care and rooted in tradition.
Welcome to our home.